IHITA FARM&ME PRIVATE LIMITED

The company aims to bridge the gap between India's rich regional food heritage and the evolving preferences of modern consumers who seek convenient, differentiated and better-for-you food choices. Farm & Me identifies distinctive regional ingredients and traditional food products that remain largely unorganised but are consumed in their conventional or unbranded forms and develops them into modern packaged formats. The current portfolio includes GI-tagged Kala Namak Rice, Makhana and traditional sugarcane-vinegar-based products sourced from their respective regional ecosystems. The company is building a product innovation pipeline across modern snacking and value-added foods and wellness, including products developed from indigenous ingredients such as water chestnut,traditional grains and pulses. Additionally, we also practice local sourcing of agricultural products from the farming community and also providing employment to local woman of the region. As the business scales, the company intends to strengthen its farmer and sourcing network and explore structured sourcing and contract-farming opportunities for selected ingredients based on demand. The business has already launched its initial products and generated early customer traction. The next phase focuses on product development, market validation, commercialisation, distribution expansion and building a scalable modern Indian food brand rooted in regional food heritage.